Mother Pearl is a pioneer advocate for healthy teahouses in Hong Kong, which encapsulates the deeply immersive bubble tea drinking experience through its magical concoctions.
Designed by Hong-Kong-based architectural studio A Work of Substance, the project was an opportunity to revolutionize the traditional bubble tea landscape in Asia, with their approach to create a simple and memorable brand identity that resonates with its ambition to scale globally.
A pioneering advocate for healthy teahouses in hong kong, Mother Pearl encapsulates the deeply immersive bubble tea drinking experience through its magical concoctions. Serving as a vessel for the sensations that emerge from sipping bubble tea , the negative space in its icon evolves with seasonal and flavor changes.
From the cloud of pearl-shaped lights floating above, to the dark olive green facade that opens a portal to a mystical universe, mother pearl expresses dimension through its organic materiality, drawing the consumer deeper into the sweetness of the present.